Where do you go once you’ve found gold? Is the haul satisfying enough? Or are there further depths to discover? The hunt for more, for greatness, is all-encompassing, from the hardwood to the design studios and testing labs in Beaverton, OR.
Ja Morant’s first signature sneaker set the standard high. Clean colorways and a smooth, comfy ride stamped the low-top sneaker’s wide-spread adoption from the high school circuit to college and NBA arenas. The debut was built on a clear cut foundation that screamed success since its debut, and for the sequel, Jarrett Mann, Head of Design for Nike Men’s Global Basketball Footwear, and Ja found even more areas to explore.
“The Ja 2 is building on a lot of the fundamentals of the Ja 1 and his style of play,” Mann says. “We know that Ja is a high flyer, and we also know that he changes direction and requires control. So really, the icons of this shoe were about bounce and control.”
Ja solidified the check list for his signature series throughout the process of the 1. Comfort, stability, homages to his family along with a number of other items show up in the Ja 2 through an evolved lens.
To support the bunnies of the highest flyer in the L, the Ja 2 doubles down on its forefoot Air Zoom unit with the inclusion of a full-length Cushlon cushioning system. Other enhancements for comfort include a more pronounced ankle collar system, a sleek waterfall-inspired inner lining and a ballistic mesh vamp. But the hallmark of the sneaker resides in the ribbed midfoot panel. The molded aesthetic is more than just for show, bringing functional support as the model’s mainstay lockdown system for the 25-year-old who routinely evades the laws of gravity. Pair that with the raised sidewall guardrail and a stitched medial panel, and the checklist’s nearly complete.
“Definitely the comfort level is obviously the first thing I recognize when putting on the shoe. That’s the first thing that everybody looks for,” Ja says. “Once I stepped in those shoes, I felt real comfortable in them. After that it was lacing ’em up and getting right. Making sure I can do everything I normally do on the court when you see me play, and I was able to do that at a very good level. And that was the whole goal with the Ja 2, to make sure I’m the best Ja out there on the floor.”
Improvements have been made, but “the core things always stay the same,” Ja says. “My checklist, that’s locked in stone. We know that every time we step in the room to speak on the Ja [line]. So it’s really just what other stories am I comfortable expressing through my shoes?”
The Nike Ja 1 served as the testament to his rise. Those images of sun-stained cones, flipping tires–which inspired the 2s traction pattern–and 12 a.m. workouts, now embroidered at the heel, are still present. The Nike Ja 2 amplifies those experiences and searches for even more by delving into the strength of the palette and his stash of stories.
On top of the personal memories exists a collection of shades and tones that aim to evoke the same feelings we all experience when watching No. 12. The “Purple Sky colorway paints that on-court energy in a galactic collection of plums, mismatched neon Swooshes and paint-splattered midsoles echoing the sights of the night sky.
The vibrant red, gold and black “Nightmare” composition captures the nightly reality for Ja’s opponents: an unstoppable display of speed, hops and will that you can’t shake loose. Light greys, ice blues and hits of metallic gold envision his trips to the top in the “Tree Topper” colorway. But of all the upcoming releases, the one Ja’s most excited for represents those closest to him.
“‘In the Woods’ is probably one of my favorites and pretty much the biggest one for anybody who knows me or my family and how we get along,” Ja says. “We call where I’m from back home ‘The Woods.’ And it’s pretty much sitting around a cook-out and we’re all there together just bonding, listening to music, you play cards. It’s a lot of fun.”
When asked how the chosen colors correlated with those memories from South Carolina, Ja points to the light brown highlights, royal blue Swooshes and evergreen collar lining. “You’re gonna see dirt,” Ja laughs. “And then my grandma’s porch and the house color. It’s all in there.”
And as Mann explains, using different textures and finishes only magnifies the end result.
“Texture is extremely important, and it’s all the team who obsesses over the work. Something as simple as ‘In The Woods,’ you’ve got a textile that feels a bit more rugged and tactile,” Mann says, as he floats the heel of the Ja 2 colorway in front of the camera.
“And if you look at the “Purple Sky” colorway, you get this sheen and shine with star graphics. So really, this shoe as you see it, you’re going to see a ton of colorways, a ton of expression all brought to life with those materials. [There’s] a lot more to come, but definitely, we’re looking at how do we interpret the things that we hear from Ja and put those into the shoe.”
Turns out, Ja and the Swoosh struck another gold mine.
